Armadillo Merino® is proud to support the Borne Arctic Challenge. Everyday, premature babies face the ultimate struggle for survival in their fight for life. This April, a courageous team of Borne supporters set themselves an extreme challenge: to walk to the North Pole and raise £750,000 for new research into the causes of preterm birth. They accomplished this goal and challenged themselves to the extreme to achieve this.
The team set off from Barneo Camp, a temporary Russian ice base established on an ice floe in the Arctic Circle. From there it was a 100km traverse to the North Pole. The team walked 8 hours a day across constantly moving sea ice, pulling a 60 kg sledge with all of the vital essentials needed to be self sufficient in this inhospitable environment. They consumed 6,000 calories a day.
Credit: Borne Arctic TrekThe Team
The team was a diverse group of Borne supporters who are united in their commitment to raise awareness of the consequences of premature birth, and to raise funds for Borne to continue its vital research.
The team includes:
- World Cup rugby stars Will Greenwood MBE and Dean Mumm
- Ex-Special Forces operative from the reality TV series SAS: Who Dares Wins, Jason Fox
- Borne Chairman and investment banker, Julian Mylchreest
- DelekUS chairman Uzi Yemen
- Film producer Georgie Breitmeyer
- Orthodontist Neil Counihan
- Banker Alex Kroner
- Entrepreneur Joey Worlidge.
The expedition will be led by celebrated polar explorer Alan Chambers MBE.
How is Armadillo Merino supporting the challenge?
- Will Greenwood, Alan Chambers and Jason Fox will all be wearing Armadillo Merino® base layer. Expert testing, and feedback is invaluable and we look forward to their comments post challenge.
- Shop using the BAT18 code, you get a 20% discount, and we donate 20% of the net sale to the Borne Charity. Offer expires 30 June, 2018.
About the Borne Charity
How can you support the Team?Visit the Borne Arctic Challenge April 2018 JustGiving page, or purchase Armadillo Merino and use BAT18 discount code at checkout.
You can read about the challenge at: http://www.borne.org.uk/support-us/borne-arctic-challenge/